Guy Arazi

At 10 I found a marketing seminar online and signed myself up, and didn't tell my parents until after. My first move was an Amazon affiliate link for my basketball mouthguard, which I sent to friends to try to make a few dollars. Nobody bought it.

In between, I kept busy: basketball, breakdancing, parkour, ninja training, and a lot of other stuff I don't even remember anymore. I read Rich Dad Poor Dad at 12, taught myself to build websites, and made ninja equipment by hand that I sold for a couple hundred shekels.

At 14 I went all in on dropshipping. My first store, Room Service, was me trying to sell room decor. I built the whole thing by hand, back before AI could spin one up in seconds. It never made me a dollar. Then I launched a one-product store, Lockit. I posted a video for it and it hit 200,000 views overnight; 23 people found my Instagram and messaged me asking where to buy, before I even had a working store. I scrambled to finish it and registered a real business so I could take payments. My first sale came in during a water break at a soccer tournament, and for a second, I felt like the richest man on earth. In the end I made about six sales and lost more than 3,000 shekels before I shut it down.

After dropshipping I got into trading. I'm good with numbers, so it pulled me in. I learned the basics on YouTube, bought a course, and traded on demo accounts. I enjoyed it, but after a couple of months I realized trading grows money you already have; it doesn't make it from nothing. I still had my first real money to make, so I left it.

I'm a technical person, so I followed that. I kept seeing people online talk about the automations running their businesses, so I taught myself Make and built a few free automation projects for people. Then I moved up to n8n and discovered AI agents. I built a customer-support agent for someone's Shopify store, and that one project led straight into what came next.

After building that customer-support agent for a client, I decided to turn it into a real product. I already knew from dropshipping that store owners hate doing support, so it made sense as a SaaS. GAGA AI is software that connects to a Shopify store, learns its catalog, and answers customer questions automatically. It finally got me into Claude Code, something I'd been meaning to start for a couple of weeks. To validate the idea I spent $102 on ads to build a waitlist. I built the product in about six weeks and launched it: I emailed the waitlist, and nobody opened it. I ran a second campaign after launch, spending $105, and still nobody signed up. Fixing it meant spending more on ads than I had, so I stopped and decided to build something I could start marketing for free.